Electro Rent Corporation

  • Digital Demand Generation Associate

    ID
    2018-1220
    Location
    Los Angeles, CA Area
  • Overview

    Reports to
    Group VP of Marketing 

    Summary/Objective

    Electro Rent is seeking a Digital Demand Generation Associate to help drive digital campaigns on the website and through marketing automation tools, supporting updates to websites, including the best possible data on products and Pay Per Click programs. It could suit someone starting out who wants to develop a career in marketing and who is a quick learner, proficient on systems and ideally with html/coding experience. Collaborating with the marketing and product teams, this person will be the go-to expert for managing web and digital content, supporting best-in-class digital marketing programs to drive help scale the Electro Rent business. You will develop and support lead generation through managing marketing information online and working with leading marketing automation tools. With the ability to strongly impact growth, the Digital Marketing Associate will demonstrate an eye for results and must have the ability to operate in a fast-paced environment. This role will have a significant impact on the Marketing and Sales teams and a large influence on Electro Rent’s success.

    Responsibilities

    • Manage content on websites.
    • Drive the product content working with the product teams and manufacturers to ensure the best and accurate representation of products and drive web leads.
    • Manage and drive Pay per Click campaigns to drive demand and tracking the results to achieve revenue and pipeline goals
    • Develop templates and in Pardot to drive the most effective programs.
    • Develop compelling content aligned with our segmented target audiences at each stage of the buying process
    • Work with and support the marketing team in the creation of innovative content and programs, generating and bring ideas and working with the team.
    • Collaborate closely with the product team sales to constantly improve and optimize for success
    • Regularly communicate campaign programs and performance to key stakeholders

    Qualifications

    • Experience of working in a marketing context for 2+ years’.
    • Ideally on a B2B or technology product and/or services company
    • Experience of website content updating
    • Html and coding experience
    • Digital savvy, quick learner – pick up new systems fast
    • Experience working with marketing automation tools, ideally Pardot, ideally creating templates.
    • Understanding of Google Pay Per Click mechanisms and use on a large scale.
    • Google Analytics experience an advantage.
    • Experience measuring and reporting the impact of activities.
    • Ability to work cross-functionally across internal teams
    • Digital qualification an advantage.

     

    Electro Rent is the largest, most comprehensive test equipment services provider for market-leading customers around the world. We are focused on delivering outstanding service for customers across a broad range of industries including Aerospace/Defense, Telecommunications, Mobile/Computing, Power & Industrial, Automotive, Medical, Education, New Space, Data Products Rental and more. With 1.1 billion of inventory, immediate shipping to over 100 countries, and a world-class accredited calibration and repair lab, our team of experts solve tough technical and financial challenges related to testing.  EOE

     

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