Electro Rent Corporation

  • Marketing Development Specialist

    Los Angeles, CA Area
  • Overview

    Reports to
    Group CFO

    Job Description



    Electro Rent is seeking a Marketing Development Specialist with the experience to accelerate growth in target markets with a strong focus on market development and demand generation activities.


    You will develop and support the end-to-end acquisition strategy to drive quality leads for our sales organization through thoughtful, optimized programs. With the ability to strongly impact growth, Market Development will demonstrate a bias for results and must have the ability to operate in a fast-paced environment. This role will have a significant impact on the Marketing and Sales teams and a large influence on Electro Rent's success.


    • Identifies, develops and launches market development programs & market penetration strategies resulting in the realization of new business.
    • Manages the execution of marketing programs that generate new and sustainable growth.
    • Engage with sales and product teams to understand industry trends, technologies, equipment, key buying factors, and competitive moves.
    • Partner with Marketing to deliver complete market activation strategies, including execution of demand generation plans.
    • Identifies innovation opportunities to drive new value-creating growth programs.
    • Makes recommendations on potential demand generation initiatives in target markets.
    • Manages projects and simultaneously collaborates with multiple stakeholders, balancing tactical and strategic issues while driving for results.
    • Outline and meet key demand generation program milestones, initiating marketing programs to drive & progress the business.
    • Up to 15% travel is required



    • 3+ years working experience in successfully developing strategic marketing plans
    • Strong verbal & written communication & presentation skills and analytical skills
    • Demonstrated experience in marketing automation with salesforce.com, Pardot or Marketo
    • Strong influencing skills in addition to strong execution skills, results focus and bias for action
    • Ability to work collaboratively in cross-functional and diverse, dynamic project environment
    • Comfortable in assuming risks and making courageous choices
    • Experience in developing Marketing Mix through market activation plans



    • Bachelor's Degree from an accredited college or university is required 


    Electro Rent is the largest, most comprehensive test equipment services provider for market-leading customers around the world. We are focused on delivering outstanding service for customers across a broad range of industries including Aerospace/Defense, Telecommunications, Mobile/Computing, Power & Industrial, Automotive, Medical, Education, New Space, Data Products Rental and more. With 1.1 billion of inventory, immediate shipping to over 100 countries, and a world-class accredited calibration and repair lab, our team of experts solve tough technical and financial challenges related to testing.





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