Electro Rent Corporation

Demand Generation Specialist

Van Nuys, CA


Electro Rent Corporation is the world's leading technology services company. We rent, lease and sell general purpose test and measurement equipment and solutions to telecommunication, aerospace, computer and other electrical/electronic companies. We are authorized resellers/distributors for all of the leading Test and Measurement brands (Keysight, Tektronix/Keithley, Rohde & Schwarz, Anritsu).



The Demand Generation Specialist is responsible for generating high quality sales leads within their assigned business line(s) and industry sectors. You will work in a highly collaborative environment with a team of highly skilled and motivated Marketing professionals and will work closely with Sales, Product Management and OEM partners to drive revenue performance.  The culture of the team is one of driving performance, developing world-class skills, and having fun in the process.


  • Email.  Set email objectives for your business lines and brands.  Design and execute email programs that meet or exceed lead generation targets.  Create innovative email programs, measure results and evaluate performance to identify areas of improvement on a monthly basis.  This is an area in which your Marketing team mates around the globe collaborate to share best practices and achieve breakthrough performance.
  • Website content and performance. Ensure your business lines and brands are represented on the website in such a way that you are able to drive performance (RFQs) via organic placement and Adwords.  To accomplish this, you will work closely with our Adwords specialist and web development teams.
  • Digital Events.  Conceive of and execute campaigns around webinars on a monthly basis with the aim of generating purchase / rental leads (RFQs and future purchase/rent intent) and developing content that engages Electro Rent’s target market.
  • Field Events / Trade Shows.  Partner closely with Sales and OEMs to drive field selling activity that results in immediate and long term revenue growth.
  • Build the Electro Rent Brand.  With all activity, ensure that you are contributing to the development of the hottest brand in T&M.  This requires Electro Rent proprietary content and positioning ER brand, including in all OEM driven activities.
  • Teamwork and Communication.  It is critical that Marketing partner well with all functions within Electro Rent as well as our OEM partners.  It is especially critical that Demand Generation Specialists partner closely with their Business Development counterparts within Marketing.




  • Undergraduate degree with strong academic performance.
  • Experience working with CRM and Marketing Automation tools to drive lead performance, or the aptitude to learn these tools very quickly.
  • Creative intelligence.  The ability to creatively address problems and opportunities with positive outcomes.
  • Exceptional analytical skills, including MS Excel skills.  Experience working with relational databases is a plus.
  • Can-do attitude with the desire and ability to drive performance and improve.
  • Highly collaborative while also owning your own performance.
  • Desire to have fun while producing results and growing professionally.


We offer a competitive compensation package and a wide range of benefits including an on-site fitness center. Become a part of our team!



“100 Fastest-Growing Companies” Fortune Magazine, 2012


“Best Practices Award Company of the Year” Frost & Sullivan, 2012


“100 Most Trustworthy Companies” Forbes Magazine, 2014, 2010 and 2009





Since 1965, Electro Rent's growth has paralleled the technology revolution. At Electro Rent, we take pride in both our quality and our service. Capable people are required for this, and as such, we are always looking for qualified applicants to fill positions as needed.

Electro Rent Corporation is an equal opportunity employer. The Company does not discriminate against applicants or employees based upon gender, race, color, religion, national origin, ancestry, age, sexual orientation, gender identity, marital status, protected veterans status, physical or mental disability or medical condition, or any other factor prohibited by law. EOE

Electro Rent is committed to providing reasonable accommodation for individuals requiring an accommodation to submit a resume. Please contact 818.­374.6307 or email recruiter@electrorent.com. Please note that only those inquiries concerning a request for reasonable accommodation will be responded to.

Read Electro Rent's "EEO Is The Law" poster.

To view open positions, please visit our job listings page.

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